Company, category and channel strategy for profitable growth

• Combination of best practices to select tailormade approach for your business

Market studies / New Business Development to open new business potential

• Structured market dynamics and evaluation model

Competitive scenarios to sharpen strategy and tactics

• Deep dive studies, Competitive Scenarios workshops

Portfolio management to leverage resources

• Proprietary portfolio management tool and process, from priorities and strategic roles to operational implementation

M&A: strategic planning, due diligence, post-merger integration

• Project management, marketing part

Strategic partnerships to extend market coverage and capabilities

        • Process for searching, acquiring and integrating partner

Get in touch with us to discuss how Creative Cooperation can work for you

Operational category strategies for consistent implementation

• Operational value creation model, down to distributors 

Return on marketing investment: resource allocation and optimisation

Brand architecture for cross-category brands to leverage the equity 

• Stretch model and research program

Innovation management and open innovation for faster growth

• Innovation process and portfolio evaluation tool

Strategic and operational SKU portfolio management for complexity reduction

• Sophisticated SKU Portfolio Model and process

International marketing organisation, processes, decision structure and culture

• Process and decision making model for matrix or linear organisations

Get in touch with us to discuss how Creative Cooperation can work for you