Our mission is to be a catalyst to CEOs, their leadership teams, and to company boards,

on their unique path towards resilient yet adaptive market strategies and company operations to achieve the next level

of competitiveness and value creation - via the Creative Cooperation approach.  

Creative Cooperation goes further. It actively brings together the best ideas from inside and outside the organisation, thus creating unexpected insights, innovations and solutions, from incubation to implementation.

It means creating space for new concepts, overcoming contradictions. It creates a culture for innovation and proactive competitiveness.

It means moving from continuous business optimisation, from fighting for one's own benefit against others, to common value creation for the entire business system, in a true total Category Business Model.

It means cooperating, opening the minds for more and wider partnerships and innovation systems.

It always creates win-win solutions for the entire value chain : consumers, channels, suppliers, the own organisation.

It generates potential for new synergies. Synergies not seen primarily as financial savings, but as the result of creation and development of bigger market potential through innovative cooperation. Synergy in its essence, the creation of a whole that is more than the simple sum of its parts.

The Creative Cooperation approach is demanding on an individual level and for an organisation, as it requires deep respect and mutual trust towards everyone. It constantly looks for new shared opportunities. Even in the toughest situations it leads to a path to solutions.

Creative Cooperation is at the heart of everything we do. It gives structure to our consulting work, it is our personal, authentic attitude. 

The results of the Creative Cooperation approach will be evident in the agility, resilience and flexibility of strategies, plans and execution in the marketplace.